How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

History of Ear Gauging in Tribal Civilizations

A study of the history of ear gauging indicates the practice to be as old as recorded human history. For males, this form of ear piercing has been a symbol of status, while for women, in addition to being used as means of bodily decoration, it has also been employed to signify the attainment of womanhood.

Ear gauging, which is also referred to as ear stretching, is the stretching of ear lobe piercings to larger diameters than that of the original piercing. It is a form of body enhancement or beautification that many young western people adopt to look ‘different’ from the usual crowd. However, this is not a modern form of body piercing, since it has been around for as long as archaeological records exist.

In many cases, ear gauging has been used historically to indicate the standing of members of a specific tribe, and in many respects this is still the situation today. Stretched piercings have been, and still are, a reflection on the individual’s sexual capability and also their superiority over other males in the tribe. The larger the stretching, the more important the individual.

Otzi the Iceman is a prime example of mummies known to have stretched ears. This is the earliest known example of ear gauging, Otzi having 7-11 mm ear piercings during 3300 BC. It has been suggested that the stretching of the ears noted in depictions of Siddhartha Gautama, better known as Buddha, may have been caused by the weight of the gold jewelry he wore, but this is mere supposition.

It is supported, however, by the fact that the Masai tribe of Kenya and the Lahu and Karen-Paduang people of Thailand use this ‘gravity’ technique to stretch their piercings. Let us have a look at the ear gauging practices used today by various cultures.

A. Mursi Tribal Women

The Mursi is an Ethiopian tribe where the women are obliged to wear plates in their gauged ears and on their bottom lip. About a year prior to her marriage, or at about 15 years of age, a Mursi girl’s lip will be pierced by her mother and a wooden peg pushed through the incision.

Once healed, the peg is changed for a larger diameter one. Eventually, the peg is replaced by a plate of clay or wood, and this plate is successively changed for larger diameter ones until the required diameter is attained – from around 8 – 22 cm in diameter (3 – 9 inches). Once these plates have been secured, she receives a higher degree of respect than those without them, and is known as a ‘Bhansanai’.

These lip and ear plates need not be worn permanently, but are an expected adornment during special occasions such as during weddings and other celebrations, and when they serve food to men. Today, young women can generally make their own decision as to whether or not they follow this tradition.

B. The Masai People of Kenya

The practice of ear gauging has been common among Masai men and women for thousands of years. In recent years, however, most young men have not been following this custom, although you will still find many Masai women wearing ear decorations made from stones, cross-cut elephant tusks, wood and animal bones.

The original piercing is carried out using a thorn, sharpened twig or a sharp knife point. Once healed, ear gauging is then carried out by wearing increasingly heavy jewellery that pulls the lobe down and stretches the piercing. This is the traditional way of gauging ears in the more primitive cultures, although many Masai today will use proper ear gauging techniques, such as their own versions of insertion tapers or taper spikes. Beads are a common form of ornamentation, although plugs made from bone, tusks and wood are also used.

C. The African Fulani Tribe

Fulani women from Nigeria and Central Africa tend to use smaller diameter ear gauges, and decorate them using large gold domes or hoops carrying earrings. A Fulani child will have her ears pierced at around 3 years old, although they may not be stretched until she is older. The gauges used by Fulani women are relatively small compared to the Masai and Mursi, although the jewellery can be larger.

D. Asian Hill Tribes

Of the various hill tribes, the only two known to practice ear gauging are the Lahu from Thailand, and the Karen-Padaung (Longnecks) from Myanmar (Burma) and also the Phrae province in Thailand. That latter tribe are best known for their neck rings, offering the appearance of long necks, but both cultures believe the ear to be sacred and the more jewellery they can wear on the better. By gauging their ears, they are able to wear the maximum amount of jewellery they believe possible.

E. Mexican and Central American Civilizations

In Mayan and Aztec society, ear gauging was regarded as desirable for males. There are many Mayan representations of men with flares and ear plugs (ear spools) in gauged ears, and the material used was indicative of the social standing of the wearer. Jade ear plugs were worn by the higher classes, while the rest would use bone, stone, wood and other materials. In central Mexico, the craftsmanship of the Aztecs is evident in the ear gauging plugs and ornaments of gold and silver, though the lower classes would adorn their stretches earlobes with shells, copper and wood among many other imaginative materials.

Ear gauging has been carried out worldwide, and among other notable areas involved in this practice are Japan, where the Ainu used ear jewellery made from shells, bone and a ball and ring known as Ninkari. There are many other cultures worldwide where ear gauging was a part of their life, and even today many people regard ear stretching as a fashion statement and a way of expressing their own personality and individuality.

Surgical Steel Body Jewelry – Three Reasons Why Surgical Steel Body Jewelry is Your Best Choice

Are you interested in wearing body jewelry to give you a unique, fashionable look? If so, you should be aware of the many types that are available, and which are safest and most durable. Here are three reasons why you should put surgical steel body jewelry at or near the top of your list…

Varieties Of Body Jewelry Available

Much like traditional jewelry, body jewelry comes in many different styles, compositions, and price ranges. The most common is gold and gold plated. Solid gold, of course, is more expensive than gold plated. Organic, plastic, and glass are other types you will see.

Also popular is silver and steel. These minerals are relatively easy for jewelry craftsmen to work with, so you will find a lot of these on the market. What is important to understand is which are safest for you, your skin, and your piercings.

In general, plated pieces are the most prone to giving you unwanted skin problems and infections. You can generally tell by looking at their price tag or by asking a few simple questions. Most body jewelry costing less than five to ten dollars is plated, either with gold, silver, or steel.

Then again, some pieces crafted from glass or plastic are also in this price range, so it is best to ask before you buy. Glass and plastic are safer than plated items, but they are nowhere near as durable as those made from surgical steel, for example. We always recommend surgical steel body jewelry, especially for those on a limited budget. Here are the three main reasons why…

Surgical Steel Helps You Avoid Skin Problems

Surgical steel is a very high grade metal, and as the name suggests, it is frequently used in the medical profession where hygiene and safety are at a premium. If you buy from a reputable online source, you will get the best grade of surgical steel available.

The key is avoiding possible skin irritations and painful infections from buying plated or cheap pieces. Common sense precautions also come into play, like not letting anyone else wear your jewelry, nor borrowing any from someone else.

Reasonable Cost

You can buy body jewelry for as little as one dollar, and some pieces with precious stones run several hundred dollars. If you are on a budget, surgical steel items are ideal. Typically, you can get a durable, good looking piece for fifteen to twenty dollars.

Further, items made from this type of steel are available for any area of your body. Because it is increasing in popularity, you will find more and more selection of interesting and unique designs.

Durability

Steel is one of the most durable elements you can buy. Surgical steel is even stronger, so the item you buy will last for years.

Many other varieties of body jewelry will chip, fade, or tarnish. This is especially true with plated gold, silver, and plastic. Given their other risks, plated items in particular will not provide you any long lasting value.

Summary

Of the many varieties of body jewelry available, we recommend surgical steel as one of the safest, most economical choices. In general, you can find pieces in the fifteen to twenty dollar range, without fear of skin irritations or infections from cheaper grade metals.

Also, items made with this type of steel will last indefinitely. You can expect to own a fashionable, trendy item you can enjoy for years.

Music As a Form of Entertainment

Music like any other form of art is a great form of entertainment for you. Your blues, emo, indie, folk or music videos are a great source of fun for you and your loved ones. Whether it’s an African village enjoying the live beats of the drum or a club in the middle of New York, the effect is the same. The music does it all for them.

You can enjoy a great time with music as a form of fun by dancing. Simply get up and take to the floor. When listening to your blues, emo or folk songs there is no better way for you to express your feeling that shaking what you’ve got. Just let your hair down for a moment and let the music take you. You are sure to enjoy it every time you get on the floor. Music causes you to just want to move. It stirs within you slowly until you can’t hold still no more.

You can also enjoy music by simply watching the artists do what they love. You enjoy musicals and operas this way. The music just causes you to sit still and enjoy. The moment is like an experience out of this world. For a moment you forget about everything else. You focus on the music. The indie, folk or alternative songs capture your consciousness. It’s like a musical trance. You feel it in your inner most being. That’s how music entertains you.

Even without having to go out for that opera or musical, you know that music will still entertain you wherever you are. You can have a great time just sitting and listening to your best emo or indie CD right in your living room. Call your friends to enjoy the moment with you. It lightens the mood and makes you all laugh without a care in the world. It’s even okay if you choose to dance right in the middle of your living room. The music transforms an uneventful and boring evening into one you are sure not to forget.

Music entertains you quite well in clubs and discos. If going out is your cup of tea, you know how much fun this is. When the music is playing out loud and the lighting adds to the effect you can’t help but enjoy. Everything goes here. While sipping on your favorite drink and whispering at your friend’s ear, you know that you don’t want the evening to end. The indie, folk, alternative or emo songs played for you make the atmosphere just as you want it to be. At this point, you unleash your vivacious side and you can confidently ask that guy, “want to dance?” This is because you’re really entertained.

Music as a form of entertainment is evident in celebrations and special occasions. You know how without the folk, emo or indie music at your best friend’s graduation you would have had a drab time. You can swear that the only reason you stayed was because of the music.